Market Logic Review, Planning and Implementation The positioning exercise that Market Logic undertakes with businesses comprises Review, Planning and Implementation phases and usually involves the following steps:

  • An audit of where the business presently stands relative to the achievement of specific objectives and timeframes that had been set for it
  • Identification of the reasons for any underachievements
  • Assessment of the breakdown in roles, responsibilities and accountabilities within the business that may have contributed to any underachievements
  • An articulation by senior management of the main goals for the future, particularly the next 12 months
  • A critique of the main goals relative to previous results and in light of current manpower, skill, financial and related resources
  • identification of key stakeholders, the number of which will vary from business to business but will at least include
    • Staff
    • Suppliers
    • Customers
    • Competitors (yes, competitors!)
  • Assessment of the strengths and weaknesses of the relationships that have been forged with key stakeholders
  • Identification of new positioning initiatives that can be applied to specific groups or individuals, to strengthen relationships
  • Formulation of a positioning plan for the business, taking into account the intelligence gathered from the review process
  • Development of a timeframe for implementation of specific components of the positioning plan
  • Implementation of the positioning plan

Contact Market Logic to discuss your business needs and our solutions.

Market Logic helps you find the missing pieces

The Path to Excellence

Market Logic works with you in strategising and implementing relationship building initiatives.

There is not one solution for all: business is not that simple. However, there is a planning and implementation process that will work for your business and with Market Logic at your side we will find a solution to this positioning challenge.